tourism management
Faeze sadat Mirfakhraddini; Milad Ebrahimi; Farzaneh Jandaghi ardakani
Abstract
Considering the position of the accommodation sector in the tourism industry, it is important to pay attention to the financial performance of hotels. In the present study, after examining the background of the research and survey of industry and university specialists and experts, the financial indicators ...
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Considering the position of the accommodation sector in the tourism industry, it is important to pay attention to the financial performance of hotels. In the present study, after examining the background of the research and survey of industry and university specialists and experts, the financial indicators related to the hotels of Yazd province were identified and the data were analyzed using the importance-performance matrix, and suggestions were made to improve their situation. . The results show that none of the identified criteria are in the critical area. Criteria including the risk of financial bankruptcy, economic growth at the macro level, employment rate, direct income from the hotel's main source of income, the efficiency of the hotel's human resources in earning profit and cash reserves such as cash; It should be taken into consideration and the efforts of hotel managers should be focused on maintaining their status.
